Outerwear

The stories you grew up with.
A new way to wear them.

404TOKYO brings anime into everyday streetwear. We take the characters, energy and worlds that stay with us beyond the screen and turn them into outerwear with a different kind of presence.

Our heat-reactive puffers reveal their anime artwork as the fabric warms up. A change in temperature becomes a change in expression — from a quiet silhouette to a piece that tells a story.

For the fans who carry those worlds with them. This is your signal.